Raed S Haddad


Mr Raed S. Haddad

Managing Director, Asia Pacific
Strategy Execution

Mr. Haddad serves as managing director of Strategy Execution for the Asia-Pacific region. He will deliver on Strategy Execution APAC’s strategic plan in the most effective and efficient manner that serves our clients in the region and increases Strategy Execution’s presence in markets we serve as well as expanding into new markets. He will be accountable for the overall performance of the company and will focus on ensuring that our global, project-based, training is making a difference to our clients’ organization. Prior to this role, he was based in the US where he was responsible for Global Delivery Services with Strategy Execution. His focus was ensuring flawless delivery of Strategy Execution services where he leveraged automation, creative vendor management, and other strategies to ensure Strategy Execution’s competitive advantage. Mr. Haddad worked directly with clients to develop innovative training strategies that drive performance improvement and led Strategy Execution’s Measurement Strategy where a global solution was implemented to measure training effectiveness and Value of Investment (VOI) for Strategy Execution’s clients.

Mr. Haddad’s more than 25 years of project management expertise across a range of industries including health care, technology, government, telecommunications and financial services has brought a lot of insights to Strategy Execution’s clients especially in how to leverage project management for strategic advantages.

Highly respected in the arenas of project management, talent management and measurement, Raed is an in-demand speaker at conferences, events and with executive audiences worldwide. Till 2011 he was a Professorial Lecturer at The George Washington University School of Engineering Management and Systems Engineering in Washington, DC, where he taught graduate level courses related to program and project management.

Future-Skilling your Program and Middle Managers--A Guide to Success in a VUCA Economy


There is a consensus that a critical leadership gap exists in most organizations. Most senior PMs, Program Managers and Middle Managers need to improve on the future- needed skills. This presentation will discuss a holistic competency framework and the most common, industry agnostic, business drivers that are "forcing our hands".

There is a huge focus on leading from the middle and being adaptable, agile and innovative to handle the VUCA world we find ourselves in.

Finally, an overview of the needed future skills is presented with three examples of how various multinationals have embarked on developing these skills.